UX Projects
Making the invisible, visible and vice versa
I have learned that having an environment where I can question and develop ideas can harness greater creativity - always trying to look at overlooked things. Time management and working to tight deadlines are important in any industry, but some of the biggest challenges of design start with communication. In my 6 years of experience, I have relished these challenges and used them to fuel my ambition.
A comprehensive AI recommendation tool that delivers actionable insights for ad campaigns, an addition to Target's in-house Ad-Tech tool (Roundel)
A scalable property tax enterprise design that caters to different counties in the state of North Carolina.
An app designed to help plant-based people incorporating gamification and ML; instituted for students at Thomas Jefferson University.
Testimonials
"Her proactive approach to learning and self-improvement not only benefited her own professional growth but also inspired those around her to strive for excellence."
Steffani Zimmerman
Director, Sales and Marketing, Farragut
"One of Bhumika's greatest strengths is her keen eye for detail, which she applies meticulously to every aspect of her work. Whether it was crafting intuitive user interfaces or conceptualizing compelling graphics for marketing collateral, Bhumika consistently delivered high-quality results that elevated Farragut's brand image and drove positive engagement with our target audience."
".....people like Bhumika - if given the proper nutrients and ecosystem to grow - can make a huge difference in turning things around."
Dharmesh Mehta
Design Lead, Bluone
"We were delighted to interact with her at multiple stages of the design process. Her inclination to work on a diversity of projects, ability to receive support from an assortment of people, T-shaped skills, and her ability to listen patiently gave her an edge over others. It is essential and absorbed very well by Bhumika that in the field of UXD, one must understand the end users, their desirability, the context of use, and the viability of solutions proposed/designed. She brings tremendous energy, healthy optimism, and a push for upping the ante on deck. In a world where inmates are still running the asylum (Alan Cooper, 1999), people like Bhumika - if given the proper nutrients and ecosystem to grow - can make a huge difference in turning things around."
"Bhumika possesses skills across various domains, including primary research methods such as interviewing, creative ideation techniques, and digital prototyping skills. She is a true end-to-end talent capable of contributing effectively to any stage of the product development process. Bhumika consistently demonstrated her dedication and proficiency on a regular basis. She stood out from her peers with her ability to consistently deliver high-quality work across all major design domains, including discovery, problem definition, design, and validation."
"She is a true end-to-end talent capable of contributing effectively to any stage of the product development process."
Mike Begley
Senior Experience Consultant, EPAM
Assistant Design Director, Thomas Jefferson University
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A rebranded and modernized website for a non-profit in Philadelphia with a simplified layout and intuitive navigation.